Monday, April 11, 2011

2011 - First Quarter Update

As many of us are wokring diligently on year end activities at work, it is the end of the first quarter of 2011....a reminder to me to revisit my goals for 2011 to see how I'm from my January 2011 post:

"My focus will now get back to what it originally was...the production, marketing and sale of my own artwork. Most of my goals for 2011 can be subdivided into three main categories - learning activities, productivity, and visibility:"

Learning Activities:
  • Increase my knowledge of various painting techniques and styles through courses online and/or participate in local workshops or classes - I have signed up for a couple of online courses, so some progress here.

  • Work on further expanding my existing classes and workshops offered to students - Well, slight hiccup in this one....I had intended on continuing my classes with the City of St. John's past my current schedule which finishes in May....short version, the City seems to be changing some of it's rules and I do not agree with how they are handling I have decided to move on in the fall. I will be increasing classes of my Artist's Choice and various Workshops in "the Shed" instead. Not exactly my original plan, but we'll have to go with it.

  • Research local art groups/organizations to determine benefits of memberships and learning opportunities - VANL looks promising, but have decided to hold off on joining until 2012.

  • Complete the studio and hold grand opening in the Fall - Now that the warmer weather is here (wishful thinking I suspect), work will continue in "The Shed".


  • Create a defined body of work using a theme of my choice for the purpose of an art show. At least 8 major paintings should be produced for this endeavour - Well, no theme unless you count lack of a theme, a theme! I have changed this goal a little which was a result of the formation of our own art group. My loose working terms right now are textures....The art show is booked for late July-early August for 3 weeks, so more painting must be completed. If I get 6 new paintings done for this show, I'll be happy/

  • Create at least one painting a month that is not part of the defined body of work or commissions - Month 4 and I'm just finishing off paintings 3 and 4 (There was one commission in there too). So on track.

  • Create more artwork that is focused on the market demands - Right now I've been picking subjects I like, so I'm not really focusing on market demands...YET.....seems at least one of my counterparts will be joining me at a Christmas Fair, so I decided today I have to paint some Christmas/Winter sort of on track? I have an idea, sort of a theme...maybe I need to revise the goal's a secret right now though.....


  • Increase my online presence through use of my website, facebook, blog, and venturing into sales online - Website updated and PayPal added, Blog is going well so far, Facebook has my Blog updates posted, and have secured one local online company, working on another local one that I have a commitment from, and also checking out some global print-on-demand sites.....

  • Increase my advertising for commissions using online advertising methods - Did post some online a few students, but no commissions.

  • Creation of an artist's group who will be focused on increasing our visibility and also in sharing meaningful critiques and knowledge - Well underway, a somewhat slow start, but we have a group of 4 now and have our first show booked (mentioned above) and working on 1-2 more for this year. Have a plan for a proposal for 2012. Very Excited...more details to follow.

  • Participate in more public showcases - I have a few venues secured....looking at a few more.....

  • Submit artwork to juried and non-juried art competitions in the Province and globally - Not yet.

    Not a bad start for the first quarter of to keep on track.....
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